American Milestones with Joan Lunden and the Future of Marketing

American Milestones is more than a television show on PBS. It is also your guru for teaching you about new developments in business practices as diverse as marketing, hiring, and new product development.

Marketing, the art of promoting one’s goods and services, and convincing consumers to purchase your goods and services, has evolved greatly over time as technologies and forms of communication have progressed. While word of mouth, the oldest form of marketing, remains perhaps the most powerful sales tool, companies, entrepreneurs and industries have used media to promote themselves for centuries. The introduction of the printing press in the 1400’s ultimately led to the mass production of flyers and brochures. 

Newspapers, magazine and other periodicals then followed, allowing businesses to advertise to the masses in print. Radio and television allowed marketers to expand their reach even further, while the internet has radically altered the marketing landscape. The next step in the evolution of marketing, social media, has enabled companies to communicate directly with their customers. American Milestones Joan Lunden examines trends throughout society, and informs TV audiences about different developments and innovations taking place across our culture. The show will explore advances in advertising and speak with experts about the future of marketing.

American Milestones with Joan Lunden dives into issues and subjects across U.S. culture and beyond, showcasing interesting, upbeat and important topics and stories that affect families, businesses and consumers throughout America. It looks at ways that technological advances and innovations have changed our culture and the way that people and businesses communicate, among many other topics.